← Enterprise consulting

AI Upsell Engine · Revenue routing system

Stop showing the same offer to everyone.
Your system decides — what to sell, to whom, and when.

AI-driven revenue routing for SaaS, LegalTech, and enterprise funnels — delivered as productized infrastructure + consulting + implementation, not a slide deck.

Book architecture call See live demo

What it is (plain language)

This is not “marketing.” It is operational software discipline.

Infrastructure that governs which product and offer a user is eligible to see — under rules you own.

✕ One static landing → same ladder for everyone

✓ Dynamic routing → posture matches channel, geo, depth, and intent signals (within policy)

What we implement

1 · Signal layer

Behaviour and context your operators can defend — collected with consent hygiene where required.

  • Acquisition source (e.g. LinkedIn, Google, direct)
  • Geography (EU vs non-EU posture)
  • Session depth and time on key surfaces
  • Pricing interactions and product usage cues

2 · Decision engine

Hybrid core: deterministic rules first, constrained bandits where learning is safe, contextual routing for nuanced journeys.

  • Rule-based routing (audit-friendly)
  • Bandit optimisation (reward-linked)
  • AI-assisted contextual routing (bounded by policy)

Outputs map to concrete commercial postures — e.g. SaaS entry (~€49 class), paid audit (~€790 class), consulting (€3k+), or enterprise implementation.

3 · Revenue feedback loop

Every meaningful step is logged so finance and product can replay the story from impression to money.

  • What the user saw (variant / offer key)
  • What they clicked
  • What converted in Stripe
cb_offer_shown → cb_offer_clicked
→ cb_checkout_started
→ checkout.session.completed
→ bandit.update(arm, reward)

Use cases

SaaS

  • Pricing and ladder optimisation
  • Upgrade / downgrade flows with guardrails

LegalTech

  • Audit → implementation funnel
  • EUDI / compliance upsell posture (scoped)

Enterprise

  • Lead qualification and routing
  • High-ticket paths (€5k–€25k class engagements)

Adjacent service

Dynamic pricing architecture (compliant)

We don't change prices. We select the right predefined product package for the right user — from your published Stripe price_id lattice, with eligibility rules, contextual constraints, replayable rationale, and optional anti-repeat memory.

All pricing is transparent and based on predefined packages. No hidden price discrimination.

Deliverables

  • Pricing & product architecture (SKU matrix mapped to Stripe)
  • Offer routing engine (deterministic rails + guarded learning where appropriate)
  • Compliance-safe narratives and audit-facing explainability

Indicative SoW slices

Audit
€3k – €8k
Architecture
€5k – €12k
Implementation
€10k – €30k+
Optimisation · mo
€199 – €499
Discuss compliant offer lattice →

Delivery

What goes into the engagement

Phase 1 · Revenue audit

We inspect the live funnel: where money leaks, which offers misfire, and which signals are missing.

You get

  • Written report (typically PDF)
  • Revenue gap map
  • Routing strategy draft for the engine

Phase 2 · Architecture design

Decision tables, event schema, offer matrix, Stripe catalogue alignment — blueprint before code hardens.

  • Routing logic specification
  • Event contracts (client + server)
  • Pricing / SKU strategy tied to Stripe

Phase 3 · Implementation

Instrumentation and execution on your stack posture (e.g. Cloudflare Workers, APIs), wired to Stripe and entitlements.

  • Events end-to-end
  • Routing engine deployment
  • Stripe integration · initial bandit wiring

Phase 4 · Optimisation

Operational mode: bandits learn inside caps; experiments graduate to defaults with evidence.

  • Auto-learning (constrained)
  • A/B ladders feeding dynamic routing
  • Dashboards: conversion and revenue lineage

Pricing

Clear investment bands (EUR, indicative)

Final statement of work after discovery. VAT or local taxes as applicable.

#PackageBudget bandIncludes (summary)
1 Revenue audit (entry) €3,000 – €8,000 Funnel analysis · revenue leak map · upsell / routing strategy
2 Architecture design €5,000 – €15,000 Full system design · routing logic · event schema · offer matrix · Stripe strategy
3 Implementation (core) €10,000 – €40,000+ Engine on Workers/API · events + backend · Stripe · initial optimisation
4 Growth engine (subscription) €199 – €499 / month Bandit tuning · performance passes · dashboard and insight cadence
5 Enterprise (custom) €15,000 – €75,000+ Multi-product routing · EU / eIDAS-sensitive compliance layering · explainability · legacy integrations
6 Consulting (standalone) €3,000 – €15,000 “Why your funnel doesn't convert — and how to fix it” (executive engagement, can precede engineering)

Start with architecture

When you already know you need routing, not slogans.

Book architecture call →

Start with revenue audit

When you need the leak map before you fund build.

Get revenue audit →

We don't manipulate users.

We design decision systems that optimise revenue transparently — with rules, logs, and checkout truth.

This is not positioning theatre

  • Generic “AI marketing”
  • One-off growth hacks
  • A/B tests without revenue lineage

What you are buying

Revenue architecture plus an execution layer that ships on your infra and billing.

Billing layer
Execution layer
Revenue routing engine  ← this engagement
Dashboard / audit view

Your funnel already has traffic.
It just doesn't know what to sell.

Book architecture call Get revenue audit
Full ROI programme · Billing automation · ContractBot live

No implied guarantee of revenue uplift. Consumer and sector rules still govern final customer-facing copy; we deliver implementable systems, telemetry, and materials your counsel can review.